How to Find Niche Markets Using Amazon
Dec 04
As an affiliate marketer it is essential that you do your niche market research before you enter any niche and spend time generating traffic by whatever means you choose.
If you enter an unprofitable niche your chance of success is already decreased.
In this series of articles I’m going to share with you my affiliate strategies of how to find niche markets. In this first one I will use Amazon. I’m going to take the step by step approach because I think this will be easier to follow for the internet marketing newbie.
Amazon.com is probably one of the biggest if not the biggest retailer online, but it is also a fantastic resource for our niche research online.
Go to http://www.Amazon.com/bestsellers
On the resulting page you’ll get the best selling items on Amazon sorted by department. You’ll see that this list is updated hourly, so you know that you’re getting the latest information in almost realtime.
As you can see from the image above the Apple ipod touch has spent more than 80 days in the top 100 for electronics so we can assume that this would be a good niche to explore.
Scrolling down further we can see the Flip UltraHD Camcorder has spent 197 days in the top 100 so this would also be a good market to look into.
By moving over to the left of screen we can see all the categories. This list alone can be excellent for brainstorming niches. If we click on the Books category we are then taken to the top 100 best sellers and we can then see which products are the most popular and also which products are moving up or down the chart.
In the image above you can see that the book The Help has spent 280 days in the top 100 and is also rising up the charts. Whereas, the Diary of a Wimpy kid has moved down the chart. This could be for 2 reasons that it has become less popular or the books above it have knocked it down. This would be something you would need to consider when choosing your niche.
You should also notice that there is now a list of categories within the book category on the left hand side of the screen and you can even drill down further within those categories. You can treat each category as a niche and the categories within them as sub niches.
On Amazon.com you can also check out the Movers & Shakers. These are the products that have risen up the charts sharply over the last 24 hours and can indicate a new trend. Go to www.amazon.com/movers-and-shakers
Once again you can select your category and drill down further.
One word of warning following the movers and shakers could just be a short term trend and you may find that going in to this niche will only provide short term profits. I would always advise to sacrifice short term profits for long term wealth.
For example I have many niche sites for Amazon that earn me a modest income throughout the year, nothing that I can retire from but generally a steady income. Now with Amazon sites in particular there is always a spike in sales come November and December for the Christmas period, because people are more willing to spend their money and they have a deadline to spend it by… unless they want to upset little Johnny come Christmas day.
Anyway, if I wanted I could surf this wave trying to maximise the cash on the short term because I know come January the sales will drop again. And there lies the problem, I could spend 2 months squeezing the most money out of my Amazon sites for the short term or I could concentrate on building a business that will bring in rewards all year round. So I would advise when you’re looking to find a niche market to enter go for one that is evergreen and has consistent sales all year round you’re business and bank manager will thank you for it.
I hope you can see how powerful Amazon is for finding niche markets. In the next article we’ll be looking at another fantastic way to find niche markets.
If you’re struggling with affiliate marketing and need a proven blueprint to follow you should really check this out
Did you find this helpful? Please leave a comment below
Great advice! Thanks.
Hi Rich,
I read your article about finding niches in amazon. I did sign up there with the idea of marketing products through squidoo. However, amazon rejected my application because I’m using squidoo. As an amazon affiliate, where can I market amazon products:
Bob
Hi Bob,
I build niche websites on their own domain about a specific product and make sure my seo is good to get organic traffic. I will also buy cheap PPC traffic to see how much demand there is for the product.
If the demand is there I will then develop the site further.
Amazon is a great resource for finding niche markets. Their best selling products list is a must definite must visit.